Nan-in, a Japanese master, received a university philosophy professor who came to inquire about Zen.
Nan-in served tea. He poured his visitor's cup full, and then kept on pouring. The professor watched the overflow until he no longer could restrain himself. "It is overfull. No more will go in!".
"Like this cup," Nan-in said, "you are full of your own opinions and speculations. How can I show you Zen unless you first empty your cup?"
The name EmptyCup is an ode to the open mind. It reminds us everyday, to never settle with our understanding of the world and to always question our own perspective. We believe that is the only path to sustained innovation.
It is that ideal, we want to strive toward by building products that challenge how we look at the world.